ACROSS
5International US-based airline, bought by American Airlines
7Cereal king whose daughter built Mar-A-Lago
8Houston-based pioneer company in PCs and laptops
9Ketchup man
12International Harvester's brand of top-selling tractors
14Reaper man
15A famous toothpaste brand
17Famous management thinker, author, professor
18Electricity pioneer who believed in AC power and Tesla
21Big watchmaking company
23Pennsylvania chocolate king who created an orphanage
24Famous inventor, phonograph, movies, light bulb
26The car model that made Lee Iacocca famous
27Father and son who built a great computer company
30Movie-making brothers
31"Give it away and charge them for refills" pioneer
32Sears, Roebuck's main mail-order competitor
DOWN
1Procter & Gamble's first big brand
2One of two companies that became American Motors; made Ramblers
3Big toy trucks in the 1950s and 1960s
4Bill Gates' sidekick who succeeded him at Microsoft
6Aviation pioneer who built Pan American Airways
10First king of the steel industry
11America's biggest chain of dime stores
13Founder of General Motors
16Independent car company that made horse-drawn wagons, merged with Packard
19The man who built RCA and NBC
20Biggest brand of black and white TVs in the 1960s
22Eccentric aviator and Las Vegas casino owner
25A leading brand of peanut butter
28Founder of AOL
29Owned biggest Chicago Department store